Chikhalidwe cha Kampani
Zofunika Kwambiri
Umphumphu choyamba, mgwirizano ndi kukhala pamodzi
Misson
Pangani dziko kukhala lokongola, pangitsa moyo kukhala wokongola
Masomphenya
Kukhala wolemekezeka kwambiri, wamtengo wapatali kwambiri, chitukuko chokhazikika, chotsogolera makampani opanga mabizinesi amtundu wapamwamba kwambiri.
Business Philosophy
"Umphumphu, Pragmatism, luso ndi kupambana-kupambana"
Mzimu wautumiki
"Khalidwe lokhazikika la chimodzi, mtengo wa ziwiri, phindu lochepa, kugulitsa kwakukulu"